Project Overview:
Certified B Corp, Dhana Inc, is a sustainable, Fairtrade fashion brand for youth with a mission to unite people and the planet through fashion. Dhana came to Fulcrum Creatives for branding, a refreshed website, and 2016 look book design to feature each collection through print. Starting with the brand, Fulcrum organized both a product, and lifestyle photo shoot to provide the brand with foundational imagery for the look book, website and any future promotions. Fulcrum also produced a video for Be the Change's Best of the World awards that capture authentic, personal relationships between different groups of kids asking them about what they enjoy most about the outdoors.
Using the talent of local photographer Megan Leigh Barnard and Zach Wilke, we chose a natural setting within Hocking Hills State Park among mossy logs, towering trees, and rigid rock formations. Our primary objective was to let the kids just be kids as we photographed the children naturally being themselves exploring nature by climbing, running, wading in the streams, jumping in the mud, sliding down hillsides, and discovering small creatures in the grass.
How I Helped:
I collaborated with project manger, Sara Parker, to coordinate a project team and plan the photo shoot to establish a brand image library. Additionally, I collaborated to create high-level messaging and a brand strategy.
Impact:
Now, the brand has a solid foundation between its website, image library, and high level messaging to maintain, its increased sales and further spread awareness for Fair Trade Fashion.
